7 Promotional Products to Make Your Car Dealership Stand Out

Promotional products play a crucial role for car dealerships in several ways. Offering promotional products creates a positive customer experience and fosters engagement. Customers appreciate receiving free gifts, and it helps them feel valued by the dealership. Consequently, this engagement can lead to increased customer loyalty and word-of-mouth recommendations. Not only that, as a car dealership, leveraging promotional products can be a powerful strategy to enhance brand visibility, attract customers, and drive sales. Here are 7 promotional products that can help your car dealership make a lasting impression and stay top of mind with potential buyers:

Table of Contents:

1. Custom Car Air Fresheners
2. Branded Keychains
3. Personalized License Plate Frames
4. Custom Umbrellas
5. Branded Car Care Kits
6. Custom Drinkware
7. Logoed Car Chargers

1. Custom Car Air Fresheners

Create a pleasant and memorable experience for customers by offering custom car air fresheners featuring your dealership's logo and branding. These practical and inexpensive promotional items serve as constant reminders of your dealership every time customers step into their vehicles. Custom car air fresheners are personalized accessories designed to add a fresh and pleasant scent to vehicles while also showcasing individual style, branding, or messaging. Unlike standard air fresheners found in stores, custom car air fresheners allow users to customize the fragrance, shape, design, and message, making them unique and memorable promotional items or personal accessories.

One of the key features of custom car air fresheners is their customizable design options. You can choose from a wide range of shapes, including common shapes like trees, hearts, or circles, or opt for custom shapes that reflect their brand logo, mascot, or product. Additionally, custom car air fresheners can be printed with vibrant colors, eye-catching graphics, or personalized messages, making them effective marketing tools or personalized gifts.

Here’s how to use custom car air fresheners to increase brand awareness and engage customers:

Benefits of Custom Car Air Fresheners

• Practicality: Air fresheners are used regularly by car owners to maintain a pleasant scent inside their vehicles.
• High Visibility: Typically hung from the rearview mirror or placed in a visible spot, ensuring frequent exposure to your brand.
• Affordability: Cost-effective to produce in bulk, making them a budget-friendly promotional item.
• Customization Options: Available in various shapes, sizes, and scents, allowing for creative and memorable branding.
• Wide Appeal: Suitable for a diverse range of customers, including new car buyers, service clients, and event attendees.

Types of Car Air Fresheners

Paper Air Fresheners

• Standard Shapes: Classic designs like trees, circles, or rectangles.
• Custom Shapes: Unique shapes that reflect your brand or a specific vehicle model.

Gel Air Fresheners

• Vent Clips: Attach to air vents, providing continuous fragrance.
• Dashboard Mounts: Small containers that sit on the dashboard or cup holders.

Can Air Fresheners

• Adjustable Lids: Allow users to control the fragrance intensity.
• Reusable Cans: Long-lasting and often refillable.

Scented Cards

• Hanging Cards: Thin cards that can be hung anywhere in the car.
• Sticker Cards: Adhesive-backed cards that can be placed discreetly.

2. Branded Keychains

Keep your dealership top of mind with custom keychains featuring your logo and contact information. These portable and functional promotional products serve as everyday reminders of your brand and can be distributed to customers during test drives or vehicle purchases.

Benefits of Branded Keychains for Car Dealerships

• Practicality: Keychains are used daily, keeping your brand in front of customers regularly.

• Affordability: They are cost-effective, allowing for bulk purchasing and widespread distribution.

• Versatility: Suitable for a wide range of customers, including new car buyers, service customers, and event attendees.

• Durability: High-quality keychains last long, providing ongoing exposure for your brand.

• Brand Loyalty: They can serve as a token of appreciation, enhancing customer satisfaction and loyalty.

Types of Keychains to Consider

Metal Keychains

• Durability: Long-lasting and gives a premium feel.
• Customization: Engraving your dealership's logo can create a sleek and professional look.

Leather Keychains

• Sophistication: Adds a touch of elegance and class.
• Target Audience: Ideal for high-end vehicle purchasers.

Plastic or Acrylic Keychains

• Affordability: Cost-effective for large-scale distribution.
• Customization: Available in various shapes and colors, allowing for creative designs.

Multifunctional Keychains

• Utility: Combine keychains with additional functions, such as bottle openers, USB drives, or mini tools.
• Appeal: Increases the likelihood of daily use and brand visibility.

Eco-Friendly Keychains

• Sustainability: Made from recycled or sustainable materials.
• Brand Image: Reflects a commitment to environmental responsibility, appealing to eco-conscious consumers.

3. Personalized License Plate Frames

Help customers showcase their new vehicle with personalized license plate frames featuring your dealership's name or slogan. These eye-catching accessories not only add a touch of customization to customers' vehicles but also serve as mobile advertisements for your dealership wherever they go. Here’s how to effectively use personalized license plate frames to increase brand awareness and customer engagement:

Benefits of Personalized License Plate Frames

• High Visibility: License plate frames are prominently displayed on vehicles, providing continuous exposure to a wide audience.
• Durability: Made from materials like metal or plastic, they are long-lasting and weather-resistant.
• Practicality: They are functional and add a customized look to any vehicle.
• Brand Loyalty: Providing a personalized product can enhance customer satisfaction and loyalty.
• Affordability: They are relatively low-cost, especially when purchased in bulk.

Design and Customization Tips

Branding Elements

• Logo: Ensure your dealership’s logo is prominently displayed.
• Contact Information: Include your dealership’s name, phone number, and website for easy reference.
• Slogan or Tagline: Add a catchy slogan or tagline to reinforce your brand message.

Material and Finish

• Plastic Frames: Cost-effective and available in various colors.
• Metal Frames: More durable and offer a premium look; can be chrome, brushed, or painted.
• Finish Options: Choose finishes that complement your brand's image, such as glossy, matte, or metallic.

Color Scheme

• Use colors that align with your brand’s identity.
• Ensure high contrast between the text/logo and the background for readability.

Personalization Options

• Offer personalized text options, such as the customer’s name or a custom message.
• Consider providing custom frames for different car models or brands to cater to diverse customer preferences.

4. Custom Umbrellas

Custom umbrellas also present valuable promotional opportunities for your dealership. You can distribute them as gifts to customers who purchase a vehicle, offer them as incentives for test drives or referrals, or even use them as prizes in promotional events. By incorporating custom umbrellas into your marketing strategy, you can increase brand awareness and attract new customers.

Benefits of Custom Umbrellas for Car Dealerships

• Practicality: Umbrellas are useful and appreciated by customers, ensuring they are used repeatedly.
• High Visibility: Large surface area for branding that is visible even from a distance.
• Durability: High-quality umbrellas last long, providing extended exposure for your brand.
• Versatility: Suitable for a wide range of customers, from new car buyers to service clients.
• Memorability: A unique and high-quality umbrella can leave a lasting impression on customers.

Types of Custom Umbrellas

Compact/Folding Umbrellas

• Portability: Easy to carry and store in a car or bag.
• Convenience: Ideal for everyday use, ensuring frequent brand exposure.

Golf Umbrellas

• Size: Larger size provides more branding space and better coverage.
• Target Audience: Ideal for clients who play golf or attend outdoor events.

Automatic Umbrellas

• Ease of Use: Open and close automatically, adding a touch of convenience.
• Premium Feel: Often perceived as more luxurious.

In conclusion, custom umbrellas are a versatile and impactful way to make your car dealership stand out in a competitive market. By combining practicality, style, and branding opportunities, umbrellas offer a unique avenue to enhance your dealership's brand presence, engage customers, and drive business success.

5. Branded Car Care Kits

Show customers that you care about their vehicle's maintenance by offering branded car care kits as promotional gifts. These kits can include items such as microfiber cloths, tire gauges, air fresheners, and cleaning supplies. Providing added value and fostering customer loyalty. Here’s how to effectively use branded car care kits to increase brand awareness and enhance customer engagement:

Benefits of Branded Car Care Kits

• Practicality: Car care kits are useful for any car owner, ensuring regular use and continued brand visibility.
• Brand Alignment: They align well with a car dealership's services and products, reinforcing your brand’s relevance.
• Customer Loyalty: Providing a high-quality, practical gift can enhance customer satisfaction and loyalty.
• Long-Lasting Impact: High-quality car care products have a long usage span, offering prolonged exposure to your brand.
• Perceived Value: Car care kits are often perceived as high-value items, making them an appreciated gift.

Components of a Car Care Kit

Cleaning Supplies

• Car Wash Soap: Branded with your logo and dealership name.
• Microfiber Towels: High-quality towels with your branding.
• Glass Cleaner: Effective cleaner with custom labeling.

Maintenance Items

• Tire Pressure Gauge: Essential tool branded with your logo.
• Detailing Brushes: Various sizes for interior and exterior use, featuring your brand.
• Cleaning Sponges: Durable sponges with your branding.

Protective Products

• Wax or Polish: High-quality wax or polish in branded containers.
• Interior Protectant: Protectant for dashboards and interiors with custom labeling.

Convenience Items

• Air Fresheners: Branded air fresheners with a pleasant scent.
• Car Trash Bins: Small, branded bins for keeping cars clean.
• Emergency Kit: Basic emergency kit with branded packaging.

6. Custom Drinkware

Keep customers hydrated on the go with custom drinkware featuring your dealership's logo. Whether it's reusable water bottles, travel mugs, or tumblers, these practical and eco-friendly promotional items ensure that your brand remains visible during customers' daily commutes and road trips. Here’s how to use custom drinkware to increase brand awareness and engage customers:

Benefits of Custom Drinkware for Car Dealerships

• Daily Use: Drinkware such as mugs, tumblers, and water bottles are used frequently, offering regular brand exposure.
• Wide Appeal: Suitable for a diverse range of customers, including new car buyers, service customers, and event attendees.
• Durability: High-quality drinkware is long-lasting, providing extended brand visibility.
• Eco-Friendly Options: Reusable drinkware aligns with sustainable practices, appealing to eco-conscious consumers.
• Versatility: Can be used in various settings such as home, office, gym, or on the go.

Types of Custom Drinkware

Mugs

• Ceramic Mugs: Classic choice for home or office use.
• Travel Mugs: Insulated mugs for on-the-go customers, ideal for commuters.

Water Bottles

• Plastic Water Bottles: Affordable and available in various styles and colors.
• Stainless Steel Water Bottles: Durable and insulated, keeping drinks cold or hot for extended periods.

Tumblers

• Insulated Tumblers: Keeps beverages at the desired temperature and often comes with spill-proof lids.
• Acrylic Tumblers: Lightweight and customizable, suitable for cold beverages.

Eco-Friendly Options

• Bamboo Tumblers: Sustainable and stylish, appealing to eco-conscious consumers.
• Glass Water Bottles: Non-toxic and eco-friendly, often with protective silicone sleeves.

7. Logoed Car Chargers

Help customers stay connected on the road with logoed car chargers for their electronic devices. These useful accessories not only provide a convenient charging solution. But also keep your dealership's brand front and center every time customers charge their devices in their vehicles. Here’s how to leverage logoed car chargers to increase brand awareness and engage customers:

Benefits of Logoed Car Chargers for Car Dealerships

• Practicality: Car chargers are essential for keeping devices powered on the go, ensuring they are used regularly.
• High Visibility: Chargers are often placed in visible areas of the car, providing ongoing brand exposure.
• Wide Appeal: Suitable for a diverse range of customers, including new car buyers, service clients, and event attendees.
• Durability: High-quality chargers last a long time, offering prolonged exposure for your brand.
• Technological Relevance: Aligns with the increasing dependence on mobile devices, enhancing the perceived value of your gift.

Types of Car Chargers

Standard USB Car Chargers

• Single Port: Basic model for charging one device at a time.
• Dual Port: Allows charging of two devices simultaneously, increasing utility.

Fast Charging Car Chargers

• Quick Charge Technology: Supports faster charging for compatible devices.
• High Output: Provides higher amperage for faster charging of multiple devices.

Multi-Function Car Chargers

• Built-In Cables: Chargers with integrated cables for added convenience.
• Additional Features: Models with features like LED lights, emergency tools, or Bluetooth transmitters.

Wireless Car Chargers

• Magnetic Mounts: Wireless charging with magnetic phone mounts for easy use.
• Dashboard or Vent Mounts: Provides secure placement and easy access.

By incorporating these promotional products into your car dealership's marketing strategy, you can effectively enhance brand visibility, attract customers, and drive sales. Whether it's through practicality, customization, or novelty. These promotional items serve as valuable tools for making your dealership stand out in the competitive automotive market.