Why You Should Start Your Christmas Gifting Early

It might feel like Christmas is still months away, but many Australian businesses are already ticking gifts off their holiday list. From small startups to large corporations, early planning for corporate Christmas gifting is becoming the new norm, and for good reason.

With shipping delays, custom branding lead times, and the growing demand for thoughtful gifts like custom golf umbrellas, companies that prepare now are saving money, time, and a whole lot of stress later.

So, if you’re wondering why so many Aussie brands are starting early (and whether you should too), here’s everything you need to know.

Table of Contents:

1. Early Gifting Means Better Choices and Less Stress
2. Supply Chains Are Still Catching Up
3. Christmas Isn’t Just One Day, It’s a Branding Opportunity
4. More Time = More Creativity
5. Budgeting and Bulk Savings
6. Perfect for Businesses, Communities, and Sports Clubs
7. Sustainable Gifting Is Trending and It Takes Time
8. Early Gifting Builds Anticipation and Joy
9. Final Thoughts: Don’t Wait for December
10. 🎄 Ready to Start Your Christmas Gifting Early?

1. Early Gifting Means Better Choices and Less Stress

The biggest advantage of starting your Christmas gift early is simple. You get the first pick.

By October or November, the best and most popular promotional products are already being snapped up by other businesses. Items like custom umbrellas, eco tote bags, and premium drinkware tend to sell fast, especially the high-quality ones suitable for clients or executive gifts.

When you plan ahead, you can take your time exploring design options, colors, and custom branding styles. You won’t have to settle for leftovers or rush orders that compromise quality.

Pro tip: If you’re planning to give something premium, like a custom golf umbrella with your logo, you’ll need extra time for printing, packaging, and delivery. These items are worth the wait, but they need lead time to get them right.

2. Supply Chains Are Still Catching Up

Another reason smart Aussie businesses start Christmas gifting early is because global supply chains are still unpredictable.

Custom products, especially branded merchandise, often require materials or parts sourced from overseas. This means even small delays can impact your delivery date.

By ordering early, you can secure your stock before the seasonal rush. Plus, suppliers like Kiss Promotions often offer discounted bulk pricing for early birds.

Planning ahead also gives you flexibility. If one item runs out, you still have time to switch to another without missing your gifting deadline.

3. Christmas Isn’t Just One Day, It’s a Branding Opportunity

Here’s the thing: Christmas gifting isn’t only about saying “thank you.” It’s also a powerful way to promote your brand during the most social time of the year.

When you hand out useful, high-quality branded gifts, you’re putting your logo in people’s hands all summer long. Think of custom golf umbrellas at corporate events, tote bags at beaches, or reusable bottles at barbecues.

Every time someone uses your gift, your brand gets more visibility, and that’s priceless.

Early gifting gives you the chance to create a cohesive campaign. You can match your gift design with your seasonal marketing theme or holiday cards, making your brand appear more thoughtful and professional.

4. More Time = More Creativity

Let’s be honest, last-minute gifts often look… last minute. When you rush your Christmas gift, you lose the chance to make it special.

Planning early lets you get creative. You can build custom gift packs that feel personal and intentional. For example:

• A Summer Essentials Kit with a branded towel, sunscreen, and reusable drink bottle.

• A Corporate Gift Set with a premium custom golf umbrella, sleek notebook, and coffee tumbler.

• A Team Appreciation Pack for staff, featuring eco-friendly items and a personalized thank-you card.

These kinds of gifts make people feel valued, and that feeling translates into stronger business relationships.

Pro tip: The more thoughtful your gift, the more likely it is to be remembered (and used). Avoid gimmicks and go for products that fit into everyday life.

5. Budgeting and Bulk Savings

Another major benefit of early gifting is budget control.

Most companies start their end-of-year budgeting around October or November. By planning early, you can take advantage of bulk order discounts and early production slots, especially for items that require customization.

For instance, ordering custom golf umbrellas or branded eco bags in November instead of December can save you both money and stress. Late orders often mean higher costs for express production or shipping.

When you plan early, you can also spread your spending across months, instead of making a big lump-sum purchase in December. That’s a win for your accounting team too.

6. Perfect for Businesses, Communities, and Sports Clubs

It’s not just big corporations getting into the Christmas spirit early, community organizations and sports clubs are doing it too.

For community groups, early gifting is a great way to thank volunteers and supporters before everyone heads off for the holidays. For sports clubs, it’s a chance to reward members with branded gear that doubles as team merch.

Custom items like embroidered caps, printed towels, and golf umbrellas are perfect because they’re both useful and easy to personalize. Plus, they help promote team spirit and community pride.

Example: A golf club giving members a custom golf umbrella with the club’s crest, that’s a gift that feels premium and builds brand loyalty.

7. Sustainable Gifting Is Trending and It Takes Time

More Australian brands are switching to eco-friendly promotional products, and this trend is only getting stronger.

However, sourcing sustainable materials often requires more planning time. If you want to give gifts that are both stylish and environmentally responsible, start early so you can explore your options.

Popular eco choices for Christmas 2025 include:

• Recycled cotton tote bags

• Bamboo drinkware

• RPET umbrellas (made from recycled plastic bottles)

• Eco notebooks and stationery sets

By choosing sustainable gifts, your brand shows responsibility, and that’s something customers truly value.

8. Early Gifting Builds Anticipation and Joy

One underrated benefit of early gifting is the element of surprise. When your gifts arrive before the December chaos, they stand out.

Clients and staff will actually take time to appreciate them instead of receiving them in a sea of other gifts. Early gifts feel more personal and intentional, not like an afterthought.

It also gives you the flexibility to run a “12 Days of Christmas” campaign or send smaller themed gifts leading up to Christmas Day. The result? More engagement and more touchpoints with your audience.

Final Thoughts: Don’t Wait for December

Christmas gifting isn’t just a box to tick, it’s a strategic branding opportunity.

When you start early, you:

• Get better products and pricing

• Avoid last-minute stress

• Have time for creative, meaningful ideas

• Strengthen relationships with your clients, community, or club members

From custom golf umbrellas to eco tote bags and summer-themed gift packs, there’s no shortage of ways to make your brand shine this Christmas.

So, while everyone else is waiting for December, be the brand that’s ready, and remembered.

🎄 Ready to Start Your Christmas Gifting Early?

At Kiss Promotions, we help Australian businesses, communities, and clubs create custom-branded gifts that make a lasting impression. Whether you’re after custom golf umbrellas, corporate gift sets, or eco-friendly merchandise, we’ve got you covered, from design to delivery.

Plan early and get a head start on your Christmas gifting.
Explore our holiday collection and let’s make your brand shine this festive season!